How to create a video commercial? What tools will you need?

Video commercials are a great way to get your message across and create a personal connection with prospects. In fact, video advertising is one of the most effective forms of digital marketing, as it can help you convert more leads into customers.

Video ads & commercials are growing in popularity as more businesses realize the benefits they offer, however many business owners don’t know where to begin when creating a video ad from scratch.

Thankfully, this guide will cover everything you need to know about video commercials, including what they are, why they’re important, best practices, and the best video editing tools that will enable you to create one.

How do you create a video commercial?

What are video commercials?

Video commercials are short, engaging clips that play before (pre-roll), during, or after (post-roll) a video online. They typically range from 15 seconds to a few minutes in length. Video commercials can be played on a variety of different platforms, such as TV and social media (like YouTube, Facebook, and Instagram).

They’re primarily used to introduce new products, educate potential customers about a brand, and promote special offers. Video commercials can also be combined with other types of advertising, such as text ads and native ads.

Check out this Video ad made on Fiverr by a freelance video expert

This video was made by rosohh, a video expert on Fiverr, contact her for help with your commercial video.

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What do you need to create a video commercial?

Making Video commercials can be an intimidating process, especially if you’ve never done it before. Fortunately, there are many tools available to help you create professional-looking video ad campaigns in a matter of minutes.

Here are the main video ad components you’ll need, along with the useful tools to help you check them off your list.

1. A video script

When you’re making a video ad, it’s important to have a script. A good script will act as an outline for your video and cover everything that you want it to contain, along with the order in which it should appear. This includes elements such as dialogue, actions, and anything else that each shot will feature.

A proper script for your video can help ensure that you’re saying the right things, in the right order, in the right tone of voice, and with the right visual cues—all while making sure that each point is clear.

The featured script was written by kbeamon

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Scripting your video ad can help you to be more confident and effective in your video ad, as well as reduce the chances that you will have awkward pauses or forget something important.

When writing your video ad script, you can simply utilize word processing software or apps such as Microsoft Word or Google Docs. Scriptwriting can follow a very specific formula, however, so if you’re not experienced in this field, it’s best to hire the help of someone who is.

Fiverr is home to numerous professional scriptwriters around the globe. This makes it easy for you to find a scriptwriter who meets your video ad specifications, such as language, budget, and timeline.

2. Video ad footage

Once the time comes to actually create your video ad, you’ll probably be wondering what tools you’ll need at your disposal. The equipment or software required to create your video ad footage will depend on the type of video ad you wish to create.

In general, there are three main types of videos:

  • Live action (also called “actual footage”): This is the most common type of video ad and involves filming actual people in real settings. The camera can be handheld or mounted on a tripod, but should be operated by someone who knows how to use it, such as a professional videographer.
  • Animation: An animated video is one where the images are created using computer animation software like Adobe After Effects or 3D Studio Max. This type of video requires both a professional animator to create the figures and a voice actor to provide the dialogue.
  • Stock footage: Stock footage refers to pre-recorded video clips that have been licensed for use in other videos, often for commercial purposes. While Video commercials that use stock footage cost less than hiring a videographer or animator for your project, they lack personalization of your products or services. Therefore, they are often less effective than live-action or animated Video commercials.

3. A voiceover 

Voiceover narration is responsible for telling your story and getting people excited about what you’re selling.

While a voiceover is an essential part of any video ad, it’s often one that many brands overlook. Having a voiceover in your video ad has several important functions:

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  • It can set the tone and context for the rest of your video, which helps you increase engagement and brand awareness
  • It helps viewers know what they’re watching and how it fits into their lives
  • It allows you to make complex ideas easy to understand
  • It helps you build rapport with viewers so that they want to keep watching your ads


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